The Local Barber Shop. Filling a Community Need.

If you live in a town where there is a good amount of people then chances are you have several establishments that cater to grooming needs such as barber shops and hair salons. People in a big city vary greatly when it comes to their hair as different people need different barber shops. The good thing about this is that people will always need a hair cut and a shave. So no matter how many barber shops your community has you can still own and operate one and be successful. Think about what you would like from your barber shop before you become a barber or a barber shop owner.

Barber Shop Type

They type of barber shop you open should be dictated by its location. Different racesĀ and nationalities feel comfortable around their own people. This is why a barber shop should be very community oriented. If you are in an African American community you wouldn’t want to open a barber shop that caters to the Vietnamese would you? This element will be key to the success of your barber shop as you have to cater to the correct crowd in any business.

Assess the Barber Shops Near You

This is also very important to the success of your business. You have to look within a 5 mile radius of where you plan to open a barber shop for your competition. Remember , they are only competition if they cater to your crowd. To locate your local competition search for them by using a barber shop locator like Barber Shops Near Me. Among other things, you will be able to see how close a proximity your competition is. If it is saturated with your type of barber shop run away immediately to an area that has less. This will guarantee your position in the community as a go to location for your type of customers.

Only Hire the Best Barbers

This might be on of the most important elements to owning a barber shop. If the barbers are bad you won’t last long. This is why you should have a thorough vetting process for any new barber you hire to your location. A trial error for new barbers would be a benefit to you as they will have a short amount of time to prove themselves. If a barber has their own clientele when they join your team you will likely be better off as you wont have to wait until they start to generate income for you.

Acquiring Local Customers

The life blood of any business would be the customers. It is very important that the people in the community know you exist. If you are on a busy intersection be sure to place a sign outside your barber shop to let the world know you are open for business. You can also provide deals to first time customers in order to convince them to come to your barber shop instead of the competitions. The possibilities are endless when it comes to what you can do to acquire customers. Let your imagination run wild!



How to Get Local Customers for Your Business

The days of simply opening a brick and mortar business and waiting for customers to peruse your wares are over. The infinite amount of products available via the web make it extremely difficult to sell for low prices. The fact that online businesses don’t have as much overhead as a storefront means that they can sell their products for way cheaper. The good news in all of this doom and gloom is that you can use the same tactics the online guys use to sell your products locally. Here are a few things you should have in order before you start.

Have Your Customers Review Your Location

A good review is what we like to call social proof. Social proof is a term used describe the psychology behind why some humans do what they do. For example, a study was done on a group of people in a park area. A man was told to scream out for help as if he was hurt. The man did and the bystanders continued to walk by as he looked to be homeless. The same experiment was done with the same man but another individual was told to go to the aid of the man. After this happened you started to see others walking pass come to the aid of the hurt man. This is social proof in all of its glory. Humans don’t move unless they see someone else moving first. They use the logic of if no one else is helping the man they must know something is wrong.

To use social proof as a weapon you must get others to make the decision to buy for the others. If people read a review about how well they were treated and how awesome your store is they are more likely to patronize your business! Now go out and use social proof to your advantage.