The Local Barber Shop. Filling a Community Need.
If you live in a town where there is a good amount of people then chances are you have several establishments that cater to grooming needs such as barber shops and hair salons. People in a big city vary greatly when it comes to their hair as different people need different barber shops. The good thing about this is that people will always need a hair cut and a shave. So no matter how many barber shops your community has you can still own and operate one and be successful. Think about what you would like from your barber shop before you become a barber or a barber shop owner.
Barber Shop Type
They type of barber shop you open should be dictated by its location. Different races and nationalities feel comfortable around their own people. This is why a barber shop should be very community oriented. If you are in an African American community you wouldn’t want to open a barber shop that caters to the Vietnamese would you? This element will be key to the success of your barber shop as you have to cater to the correct crowd in any business.
Assess the Barber Shops Near You
This is also very important to the success of your business. You have to look within a 5 mile radius of where you plan to open a barber shop for your competition. Remember , they are only competition if they cater to your crowd. To locate your local competition search for them by using a barber shop locator . Among other things, you will be able to see how close a proximity your competition is. If it is saturated with your type of barber shop run away immediately to an area that has less. This will guarantee your position in the community as a go to location for your type of customers.
Only Hire the Best Barbers
This might be on of the most important elements to owning a barber shop. If the barbers are bad you won’t last long. This is why you should have a thorough vetting process for any new barber you hire to your location. A trial error for new barbers would be a benefit to you as they will have a short amount of time to prove themselves. If a barber has their own clientele when they join your team you will likely be better off as you wont have to wait until they start to generate income for you.
Acquiring Local Customers
The life blood of any business would be the customers. It is very important that the people in the community know you exist. If you are on a busy intersection be sure to place a sign outside your barber shop to let the world know you are open for business. You can also provide deals to first time customers in order to convince them to come to your barber shop instead of the competitions. The possibilities are endless when it comes to what you can do to acquire customers. Let your imagination run wild!